Top Posts Matches (319 results)

Striking the Right Balance: Brand Building & Driving Intent for McDonald’s

Small Package, Surprising Strength: Oikos’ Ad Launched on Super Bowl Weekend Scores Big with Viewers

How Heineken 0.0’s Ad Campaign is Winning Over Both Drinkers and Non-Drinkers

The Winning Formula Behind Scopely’s Star-Studded Monopoly Go Campaign

Challenger Brands: Innovating Service, Value, & Positioning

Challenger Brands: Disrupting Consumer Behavior

Win Black Friday With Key Shopping Habits of Avid NFL Viewers

Tigers, Touchdown, and Megan Thee Stallion: Inside Pepsi’s Gladiator-Themed Campaign

Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads

Creative Outcomes | Wings and Wins: The Trifecta of Jason Kelce, Football, and Buffalo Wild Wings

The Modern Solutions to the Biggest TV Measurement Challenges

How College Football Viewing Could Realign For Conferences This Fall