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Challenger Brands: Innovating Service, Value, & Positioning
Challenger Brands: Innovating Service, Value, & Positioning
This is Tax Break-Up: TurboTax Exerts Early Influence on Tax Service Brand Choice
This is Tax Break-Up: TurboTax Exerts Early Influence on Tax Service Brand Choice
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
What Brands Need to Know About the Viewer Impact of Political Advertising
What Brands Need to Know About the Viewer Impact of Political Advertising
iSpot Selected as Measurement Partner for TripleLift
iSpot Selected as Measurement Partner for TripleLift
Kevin Hart Keeps Viewers “Merry Like This” for Sam’s Club
Kevin Hart Keeps Viewers “Merry Like This” for Sam’s Club
Cut TV Ad Costs, Not Impact: Maximizing ROAS During Economic Uncertainty
Cut TV Ad Costs, Not Impact: Maximizing ROAS During Economic Uncertainty
Doritos Wins Most Likeable Super Bowl Ad of the Past 5 Years
Doritos Wins Most Likeable Super Bowl Ad of the Past 5 Years