Impatient ad lovers rejoice! The Super Bowl may still be a week away, but you don’t have to wait to watch the commercials. Thirteen brands have now pre-released their Super Bowl 50 spots: Acura, Axe, Avocados From Mexico, Heinz Ketchup, Honda, Hyundai, LG Televisions, MINI, Pokemon, Quickbooks, Quicken Loans, Shock Top and SoFi.
We’re just over a week away from the biggest sports (and advertising) showdown of the year, the Super Bowl. As early players leak teasers and pre-releases of their ads, the battle for pre-game digital dominance is getting heated. Fifty-three trailers, pre-releases and teasers for the Super Bowl 50 ads have already been released, with new… Read More
iSpot.tv’s official 2015 Game Day Super Bowl top ten commercials have been calculated by digital activity across YouTube, Facebook, Twitter and search. Online activity is also weighted so that promoting and sharing is worth more than just watching. Always’ “Like A Girl”, was an instant success during the game, but it wasn’t until the next… Read More
Every year the price of a Super Bowl ad goes up. And every year, countless articles are written asking whether the exorbitant fee is worth it for the brands who participate. Answering that question can be difficult. Many researchers try to do so by polling viewers and consumers to measure things like brand awareness, or… Read More
No other automaker has had more success in the last year at turning TV media buys into earned online engagement, and Kia scored again in unveiling its Soul EV on the 2014 MTV Video Music Awards. The new car was showcased with old characters – the Kia Hamsters. Since August 2013, Kia accounts for just over… Read More