Missed the commercials of the Big Game? We’ve got you covered! Here are the top 10 Super Bowl Ads by Digital Share of Voice. Game Day Totals TV Ad Impressions: 6,191,742,839 Earned Online Views: 50,951,345 Social Impressions: 805,725,403 Advertisers: 55 Spots: 83 Show Promos: 19 Top Ads by Digital Share of Voice (Excluding Movie Trailers… Read More
It’s Game Day, which means the battle for brand attention is reaching a fever pitch. No sense in holding back now. What clever surprises are in store? Who knows but what’s certain is at iSpot, we’ll be measuring how all of the Super Bowl 52 ads play across Facebook, Twitter, YouTube and in search engines,… Read More
Every year when the pricing comes out for the Super Bowl everyone asks the same question “Is it worth it?” When the ratings come in and the social media channels are all filled with Super Bowl chatter, people will at least agree that Super Bowl ad was good for driving awareness. Now, we can tell something the… Read More
The final in-game numbers are in! On Super Bowl Sunday 62 brands came to play, airing 97 unique Super Bowl commercials. By compiling the resulting data across every ad, we have a clear view into how Super Bowl advertising performed overall.
And the winners are… Mountain Dew, Hyundai, T-Mobile, Hyundai and T-Mobile! Yep, you read that right. While Mountain Dew’s haunting “Puppymonkeybaby” took the number one spot for digital performance on game day, T-Mobile and Hyundai each landed two Super Bowl ads in the top five most engaging, making the top five a party of three.
As of 3pm EST on Super Bowl Sunday 50 brands and 84 teasers have amassed over 404.5 million digital views. 184mm of those came from Facebook this year. And just over half (117.1 million) of the remaining 220.5 million on YouTube were organic, or unpaid.
UPDATE [Saturday, Feb. 6, 2016, 1:00 p.m. PT] — With one day to go before the big game, iSpot.tv’s VIP Super Bowl 50 Ad Center is in full horse-race mode. There have been more than 1.3 million social actions explicitly related to Super Bowl 50 ads and teasers and over 322 million views (as of… Read More
UPDATE [Saturday, Feb. 6, 2016, 8:00 a.m. PT] — When it comes to online views, Hyundai’s “The Chase” is outdoing all Super Bowl ads and teasers released before the game, according to iSpot.tv data. “The Chase,” which features a terrified human couple and a couple of grizzly bears in hot pursuit, has racked up 31.7… Read More
UPDATE [Friday, Feb. 5, 2016, 1:00 p.m. PT] — Two website-building companies, Wix and Squarespace, have ads in Super Bowl 50.
UPDATE [Friday, Feb. 5, 2016, 11 a.m. PT] — Wireless “Un-carrier” T-Mobile’s ad featuring a cameo by pop star Drake and his big summer hit “Hotline Bling” is far outpacing the pack on paid and earned impressions across Facebook and Twitter when it comes to Super Bowl 50 teasers and pre-release ads.
Super Bowl 50 Trends Celeb Bowl As coined by Ad Age a couple of days ago, this year is the ‘Celeb Bowl’ for advertisers—we count 40 celebs so far with many more advertisers yet to unveil. So far, 2016 has eclipsed last year’s count of 27 by the same measure.
On Monday, Advertising Age dubbed Super Bowl 50 the “Celeb Bowl,” noting that at least 33 stars are slated to appear in commercials during the big game, vs. 28 last year.