Going into Super Bowl LX, iSpot Creative Assessment tested over 60 teasers and 40 in-game spots, with the full game coming this evening/early Monday morning. Given the ads that have already been evaluated, however, here are the trends iSpot is identifying up front this year. For the most up-to-date look at released SBLX ads and… Read More
Super Bowl advertising doesn’t start on game day. Pre-releases and teasers have become part of the ritual—expected by audiences, carefully planned by brands, and watched closely across the industry. These early spots do more than preview what’s coming. They help define the creative playbook brands carry forward long after the Big Game ends. As of… Read More
The Super Bowl can be full of surprises, both on and off the field. But some ad trends have withstood the test of time, even as the cost of Big Game airtime climbs each year. As a result, brands are increasingly following specific playbooks to maximize the impact—and minimize the risks—around these spots. What can… Read More
Hims & Hers is making its Super Bowl 2025 debut with a sobering statement on the obesity epidemic in America while touting its weight loss medications at significantly lower prices than branded GLP-1’s. The ad has been released ahead of this year’s Big Game—and the brand has something to celebrate. With 47% of all viewers… Read More
The Roastmaster General is back, but this time Jeff Ross’ target isn’t a celebrity — it’s a “talking peanut with no pants.” That’s right, for its Big Game TV ad, Planters is putting Mr. Peanut in the line of fire and things are sure to get salty. Since the teaser debuted on February 1, “Jeff… Read More
Super Bowl Sunday is one of the biggest nights of the year for marketers, and these days the advertising action kicks off weeks in advance, with brands releasing teasers of their Big Game spots to stir up excitement and attention. Heineken got onto the field extra early this year, debuting a teaser for Heineken 0.0… Read More
After watching Cheetos’ “Can’t Touch This” commercial during the 2020 Super Bowl, we feared we’d never see a funnier ad in the Big Game. Another clever combination of humor, defining product truth, great script, and perfect song just seemed so improbable. Until 2021, when the Frito-Lay brand struck again during the Big Game and came… Read More
Likeability. The concept is pretty straightforward, but what defines how Likeable an ad is? Might the notion change from year to year, as fortunes, politics, and social issues fluctuate? Can anyone agree, and if so, what drives that feeling of liking an ad? With the Super Bowl being the ad world’s biggest stage, mass appeal… Read More
For the first time in 37 years, Budweiser is not getting Super Bowl airtime. The brand’s decision (which doesn’t include all ABInBev brands) is part of a trend where legacy Super Bowl advertisers are opting out of the 2021 game. That’s right: This year Hyundai, Kia, Avocados From Mexico, Coca-Cola, Pepsi, and many more will… Read More
Super Bowl LIII is now in the record books, and the clear winners of the advertising game were cause-related and heartstring tugging ads. In total, there were 93 spots from 54 unique brands. Twelve ads that focused on first responders, inclusion, green energy, freedom of speech, and veteran’s issues raked in 26.3% of Digital Share… Read More
The live blog was compiled watching the game on CBS from the Seattle, Washington feed provided by Comcast. All information on ads and pods is preliminary. Please visit the iSpot Super Bowl 2019 Ad Center for the most up-to-date analytics. iSpot Marketing Team 9:33 PM PST That’s a Wrap That’s a wrap for the Super… Read More
It’s that day again – Super Bowl game day! It is the biggest day of the year for brands as they battle for customer and prospect attention. iSpot is monitoring across social and search, as well as what happens on 10-million opted-in Smart TVs across the United States as we head to kick-off. iSpot’s Super… Read More