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Tremfya Once Again Tops TV Pharma Ad Rankings for October
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Netflix Introduces Monthly Active Viewers Metric As Ads Reach 190 Million a Month
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TV Ad Spending Skyrocketed to New Heights in October, Led by Record Outlay for J&J’s Tremfya
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Wendy’s Takes First Step in ‘Project Fresh’ Turnaround Plan
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iSpot Adds Captify’s Search Intelligence to Ad Outcomes Capabilities
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Get Ready to See a Lot of Allen and Mahomes on Sunday’s Broadcast
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Netflix Adopts ‘Monthly Active Viewers’ As Ad Metric
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Netflix Introduces Viewer-Based Ad Metric as Global Reach Hits 190 Million
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Travis Kelce and Patrick Mahomes No Longer Rule NFL Ad Breaks
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A New CRO Comes To Ad Measurement Firm iSpot
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Hulu Renews “Only Murders in the Building” For Sixth Season
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Sportsbooks Spent Over $50M on Ads During NBA Games Last Season
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Walmart Pushes Retail Media Full-Funnel With CTV, Influencers and In-Store Screens
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