Feb 5, 2025 by The Measure
The ‘Delivery Bowl’: Staying On The Couch For SB LIX
Feb 5, 2025 by The Measure
Will Hellmann’s “When Harry Met Best Foods” Bring Sexy Back?
Feb 5, 2025 by The Measure
Humor Is Only Option for Recent Super Bowl Advertisers
Feb 4, 2025 by Adweek
Why Celebrities and the Super Bowl Aren’t Likely to Part Ways
Feb 4, 2025 by The Measure
Cool Intentions: What Consumers Are Looking Forward To In Super Bowl LIX
Feb 4, 2025 by The Measure
Survey: NFL Politicization Has Declined Since 2019
Feb 3, 2025 by The Measure
Shorter Super Bowl Ads Grow As Minute-Long Spots Dip
Jan 30, 2025 by KFF Health News
Telehealth Companies Boost Ad Spending While Taking on More Complex Medicine
Jan 29, 2025 by Bloomberg
Super Bowl Ads Hit $8 Million; Expect More AI and Fewer Movies
Jan 29, 2025 by Marketing & Pharma
The M&P Monthly Wrap: Obesity Ad Joins Super Bowl Lineup; Rfk Jr. HHS Hearing Begins
Jan 28, 2025 by Adweek
Car Brands Have Been Pumping the Brakes on Super Bowl Ads
Jan 22, 2025 by AdAge
Nielsen Gets Mrc Backing for Big Data, Potentially Reshaping TV Market
Jan 22, 2025 by ad exchanger
Nielsen Touts New MRC Accreditation Ahead Of Upfronts
Jan 22, 2025 by The Wrap
Nielsen’s New Ratings Method Approved by Media Rating Council
Jan 21, 2025 by MediaPost
Frequency TV, CTV Ad Issues? Expect More Frequent Analysis
Jan 17, 2025 by WardsAuto
Lexus Dominates Latest Ranking of Most-Seen Auto TV Ads
Jan 16, 2025 by AdAge
Watch the Newest Commercials From Ikea, Hyundai, Dunkin’ and More
Jan 15, 2025 by Advanced Television
Study: Optimal Balance Between Ctv, Linear TV Investments
Jan 15, 2025 by The Wall Street Journal
State Farm Cancels Its Super Bowl Ad, Citing Los Angeles Fires
Jan 15, 2025 by The Measure
LG Ads, iSpot Uncover Best Practices Around CTV Ad Spend
Jan 15, 2025 by CarPro
Most Watched Car Commercials During College Football Playoffs
Jan 14, 2025 by New Digital Age
Research: Finding the Right Balance Between Linear and Ctv
Jan 14, 2025 by Investor's Hangout
Maximizing TV Investment Efficiency: Insights from LG Ad Solutions
Jan 14, 2025 by Streaming Media
Leaning Into CTV Advertising: What the Latest Data Says
Jan 14, 2025 by The Measure
Which Snack Brands Took The Biggest Bite Out Of Streaming?
Jan 14, 2025 by Forbes
Study Finds Advertisers Benefit From TV Campaigns Using More CTV
Jan 13, 2025 by StreamTV Insider
Studios and Streamers’ Next Measurement Need and Challenge: Content
Jan 13, 2025 by AdAge
Watch the Newest Commercials From AT&T, SONY, T-MOBILE and More
Jan 11, 2025 by The Hollywood Reporter
No, No, No, Ozempic? RFK Jr.’s Plan to Ban Big Pharma Ads Could Hit TV Networks Hard
Jan 11, 2025 by PPC Land
Roku Launches Data Platform to Enhance TV Streaming Measurement
Jan 10, 2025 by eMarketer
Trump’s Incoming Healthcare Team Could Try to Ban Pharma Ads on Broadcast Media
Jan 10, 2025 by WardsAuto
Most-Seen Auto TV Ads Harness NFL, College Football Playoffs
Jan 9, 2025 by Newscast Studio
CES 2025: Programmatic Advertising Expands Across Premium Video, Live Events and Streaming
Jan 8, 2025 by ad exchanger
Disney Scores With Sports; Video Currencies Compete For Market Share At CES
Jan 8, 2025 by Marketing & Pharma
Tuned into Pharma: iSpot Unwraps Creative for Top TV Ads in December
Jan 7, 2025 by MediaPost
A Sell-Side Solution For Reach & Frequency Across CTV, Linear And Digital
Jan 7, 2025 by Martech Edge
Roku Data Cloud: Revolutionizing TV Streaming Advertising for 2025
Jan 6, 2025 by ad exchanger
Roku’s Clean Room Evolves Into Its New Form: The Roku Data Cloud
Jan 2, 2025 by The Wall Street Jounral
What RFK Jr.’s Dislike for Drug TV Commercials Could Mean for the Ad Industry
Jan 1, 2025 by MediaPost
Top Auto Stories Detail Spending Along With Personnel, Agency Moves
Dec 31, 2024 by Sportico
It’s Time for College Football’s Best Mascots to Get Paid, Too
Dec 23, 2024 by The New York Times
Robert F. Kennedy Jr. Wants to Ban Drug Ads on TV. It Wouldn’t Be Easy.
Dec 19, 2024 by StreamTV Insider
VideoAmp Doubles 2024 Media Currency Forecast, Now on Track to Guarantee $3B
Dec 19, 2024 by Kidscreen
Moonbug Teams Up With iSpot to Prove Connected TV’s Value
Dec 19, 2024 by TVTechnology
TripleLift To Offer iSpot’s Streaming Competitive Intelligence to Clients
Dec 19, 2024 by S&P Global
VAB Eyes TV’s Multiscreen Premium Inventory to Attract 20,000 New Advertisers
Dec 19, 2024 by TV News Check
U.S. Joint Industry Committee Prepares for 2025-26 Upfront With Continued Analysis Of New Currencies
Dec 18, 2024 by Newscast Studio
Q&A: Hightouch’s Ian Maier on Navigating the Fragmented CTV Advertising Ecoystem
Dec 17, 2024 by Martech360
TripleLift and iSpot Partnership to Revolutionize CTV Advertising
Dec 17, 2024 by MarTech Series
Triplelift Partners With iSpot to Deliver Streaming Competitive Intelligence for Programmatic Clients
Dec 17, 2024 by The Measure
ESPN’s Holiday Season Ad Attention Is A Present In Primetime
Dec 16, 2024 by ad exchanger
This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A
Dec 15, 2024 by PPC Land
TripleLift Expands Streaming Measurement Capabilities With iSpot Integration
Dec 13, 2024 by ad exchanger
Cleaning The Supply Chain, Slowly; Shopify Gets Into Ads, Also Slowly
Dec 13, 2024 by WardsAuto
Volkswagen Leads Latest Ranking of Most-Seen Auto TV Ads
Dec 12, 2024 by Marketing & Pharma