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How This Kid-Focused Media Company Balances Privacy And Ad Measurement
Apr 18, 2024 by MediaPost
Automotive National TV Spending Down 9.1% Year-Over-Year
Apr 12, 2024 by Next | TV
27% of Advertisers To Spend More in Upfronts: iSpot Survey
Apr 5, 2024 by ad exchanger
How To Measure TV And Video Viewership When Every Currency Is Different
Apr 5, 2024 by Fierce Pharma
AbbVie retains ad spending leadership, but some surprise drugs make the top 10 in March
Apr 4, 2024 by The New York Times
TikTok Turns to Nuns, Veterans and Ranchers in Marketing Blitz
Mar 26, 2024 by Endpoints Rx
MarketingRx roundup: Pharma advertisers and March Madness
Mar 25, 2024 by Fierce Pharma
AbbVie spotlights hands-on jobs in latest ‘Just Okay’ spot for Rinvoq
Mar 23, 2024 by Reuters
US home flipping malaise pinches reality TV stars to contractors
Mar 23, 2024 by WardsAuto
Hyundai Hopes to ‘Add More Joy’ in Most-Seen Auto TV Ad
Mar 21, 2024 by The Measure
Advertisers Are Still Winning With Vanderpump Rules
Mar 12, 2024 by Endpoints Rx
MarketingRx roundup: Pfizer, Lilly lead Academy Awards pharma ads
Mar 11, 2024 by Sports Business Journal
Insurers, QSRs lead the way for national TV ad spend on NCAA men’s hoops
Mar 8, 2024 by Fierce Pharma
AbbVie leads DTC spend once again as overall spending drops like a stone in February
Feb 20, 2024 by The Wall Street Journal
Rivian Hires New Marketing Leader as It Prepares to Unveil First Economy Line
Feb 20, 2024 by Endpoints Rx
MarketingRx roundup: Opdivo, Veozah on People’s Choice Awards
Feb 16, 2024 by Marketing Brew
More beauty brands advertised at the Super Bowl this year. Here’s how it paid off
Feb 15, 2024 by Sports Business Journal
Patrick Mahomes seen as the NFL’s ‘most marketable player’
Feb 13, 2024 by Forbes
The Audience For Super Bowl LVIII Grew By All Measurement Providers
Feb 13, 2024 by Endpoints Rx
Pfizer, Astellas’ Super Bowl spots; Lilly debuts new Alzheimer’s ad
Feb 13, 2024 by TVREV
Paramount Scores Ratings Win With Overtime Super Bowl, Swift
Feb 12, 2024 by The Wall Street Journal
Celebrity-Packed Super Bowl Ads Won the Game Within the Game, Surveys Show
Feb 12, 2024 by Next | TV
126.6 Million Viewers Watched Super Bowl, According to iSpot
Feb 12, 2024 by Sports Business Journal
iSpot: BMW ad with Christopher Walken leads most-liked Big Game spots
Feb 12, 2024 by MediaPost
Kia, BMW, VW, Toyota Score High Among Super Bowl Spots
Feb 12, 2024 by MediaPost
State Farm, BMW, Google, Temu All Claim Super Bowl Ad Title
Feb 12, 2024 by Stream TV Insider
No small potatoes: Pluto TV debuts first Super Bowl ad
Feb 8, 2024 by Adweek
Skechers Made Another Dull Super Bowl Ad. Yet, Sales Are Booming
Feb 8, 2024 by The New York Times
Kansas City Stars, With Help From Taylor Swift, Are Advertising Champs
Feb 8, 2024 by The Wall Street Journal
Super Bowl Ads: More Star Power, More Candy and Other Trends in Five Charts
Feb 7, 2024 by Sports Business Journal
Chiefs trio of Mahomes, Kelce, Reid continue to draw interest from advertisers
Feb 4, 2024 by The New York Times
N.F.L.’s Rapid Embrace of Gambling Creates Mixed Signals
Feb 2, 2024 by The Wall Street Journal
Crypto Marketers Have a New Target Audience: Your Mother
Feb 1, 2024 by Campaign
Astellas Pharma returns to Super Bowl with updated Veozah commercial
Jan 30, 2024 by Marketplace
TV ads during NFL games speak to consumers’ economic anxiety
Jan 19, 2024 by The New York Times
Apple Takes a Humble Approach to Launching Its Newest Device
Jan 18, 2024 by The Wall Street Journal
Solo Brands Blamed Marketing as It Cut Its Guidance. Marketers Are Debating What—If Anything—Went Wrong
Jan 18, 2024 by AdAge
HOW THE OZEMPIC CRAZE IS CHANGING NEW YEAR’S DIET MARKETING
Jan 17, 2024 by Next | TV
TV Ad Impressions Rose in 2023, but Linear Ad Dollars Fell: iSpot
Jan 16, 2024 by Sports Business Journal
AT&T, Allstate, Taco Bell lead national TV ad spend during bowl games
Jan 10, 2024 by Stream TV Insider
Independent Streaming Alliance gains five new members, including FilmRise, Gusto TV
Jan 9, 2024 by Fierce Pharma
AbbVie makes a clean sweep with Skyrizi and Rinvoq as top TV drug ad spender in 2023
Jan 2, 2024 by Endpoints Rx
Sanofi, Regeneron and AbbVie lead pharma TV advertisers in booming 2023
Dec 26, 2023 by MediaPost
College Football, ‘Comfort Food TV,’ Account For Most QSR TV Impressions
Dec 17, 2023 by Sports Business Journal
Kelce, Mahomes top list of NFL ad appearances
Dec 15, 2023 by The Wall Street Journal
Travis Kelce Is Officially the Champion of Game-Day Advertising
Dec 13, 2023 by Stream TV Insider
iSpot hires Disney, ESPN alum David Coletti to lead sports insights unit
Nov 27, 2023 by Bloomberg