Jan 19, 2024 by The New York Times
Apple Takes a Humble Approach to Launching Its Newest Device
Jan 18, 2024 by The Wall Street Journal
Solo Brands Blamed Marketing as It Cut Its Guidance. Marketers Are Debating What—If Anything—Went Wrong
Jan 18, 2024 by AdAge
HOW THE OZEMPIC CRAZE IS CHANGING NEW YEAR’S DIET MARKETING
Jan 17, 2024 by Next | TV
TV Ad Impressions Rose in 2023, but Linear Ad Dollars Fell: iSpot
Jan 16, 2024 by Sports Business Journal
AT&T, Allstate, Taco Bell lead national TV ad spend during bowl games
Jan 10, 2024 by Stream TV Insider
Independent Streaming Alliance gains five new members, including FilmRise, Gusto TV
Jan 9, 2024 by Fierce Pharma
AbbVie makes a clean sweep with Skyrizi and Rinvoq as top TV drug ad spender in 2023
Jan 2, 2024 by Endpoints Rx
Sanofi, Regeneron and AbbVie lead pharma TV advertisers in booming 2023
Dec 26, 2023 by MediaPost
College Football, ‘Comfort Food TV,’ Account For Most QSR TV Impressions
Dec 17, 2023 by Sports Business Journal
Kelce, Mahomes top list of NFL ad appearances
Dec 15, 2023 by The Wall Street Journal
Travis Kelce Is Officially the Champion of Game-Day Advertising
Dec 13, 2023 by Stream TV Insider
iSpot hires Disney, ESPN alum David Coletti to lead sports insights unit
Nov 27, 2023 by Bloomberg
Lilly’s Zepbound Is Set to Be Another Hit Amid Weight-Loss Frenzy
Nov 16, 2023 by Sports Business Journal
Kelce had marketability long before dating TayTay
Nov 10, 2023 by MM+M
Skyrizi goes sky-high in October among Rx, OTC pharma brands
Nov 8, 2023 by MediaPost
Proactiv Campaign Introduces Skincare Brand To Younger Consumers
Nov 7, 2023 by Fierce Pharma
As AbbVie continues dominance, total spend on leading drug ads in October jumps to $221M
Oct 27, 2023 by Endpoints
AbbVie, Genentech and GSK lead new pharma TV brand advertising in Q3 — report
Oct 26, 2023 by Bloomberg
Bad Bunny Shows Advertisers the Power of Spanglish: Equality
Oct 25, 2023 by The Wall Street Journal
Bud Light Gets a Win, Reclaiming UFC From Modelo
Oct 25, 2023 by MediaPost
Paramount+ Led Q3 In Share Of Promo Impressions Among Streamers
Oct 25, 2023 by TVTechnology
iSpot: College Football Ad Impressions up 54.5% in Q3
Oct 18, 2023 by Washington Post
She’s the queen of a pharma earworm, and the haters better watch out
Oct 11, 2023 by Beet.tv
iSpot.tv’s Schwartzapfel Sees Currency & Measurement Metrics Coming Together
Oct 10, 2023 by AdAge
PARAMOUNT PICKS ISPOT.TV AS TV AD CURRENCY ALTERNATIVE TO NIELSEN
Oct 10, 2023 by MediaPost
Paramount Streaming Platforms, Media Ink ‘Currency’ Measurement Deal With iSpot
Oct 3, 2023 by MediaPost
Spanish-Language National TV Ad Revenues Grow 13% Through Q3
Sep 26, 2023 by Marketing Dive
iSpot.tv earns first-ever MRC accreditation as measurement battle heats up
Sep 26, 2023 by Variety
Media Rating Council Grants Accreditation to iSpot Measurement Technology
Sep 26, 2023 by Sportico
TRAVIS KELCE WAS AN NFL AD DARLING BEFORE THE TAYLOR SWIFT THING
Sep 21, 2023 by The Wall Street Journal
Olive Garden Owner Is Snubbing Short-Term Discounts to Build Its Brands for the Long Haul
Sep 20, 2023 by The Wall Street Journal
How Modelo’s Marketing Beat Bud Light (It Wasn’t Just the Boycott)
Sep 20, 2023 by Adweek
JIC Gives Conditional Certifications as March to New Currencies Continues
Sep 20, 2023 by ad exchanger
The Joint Industry Committee Forges Ahead With Currency Certification
Sep 17, 2023 by The Wall Street Journal
How Prime-Time TV Will Look Different This Fall
Sep 15, 2023 by Sportico
NFL RATINGS REIGN SUPREME DESPITE TV’S OVERALL DECLINE
Sep 14, 2023 by ad exchanger
Why TV Advertisers Want More Outcomes-Based Measurement
Aug 24, 2023 by Legal Sports Report
US Regulators Prepare For New Wave Of Sports Betting Ads With NFL Return
Aug 23, 2023 by Sportico
Discount Double Check No More: Aaron Rodgers, State Farm Part Ways
Aug 20, 2023 by Deadline
‘Blue Beetle’ Lands At $25M+; ‘Strays’ Goes To The Dogs With $8M+
Aug 18, 2023 by Next | TV
More Advertisers Getting a Kick From Women’s World Cup Soccer
Aug 18, 2023 by WardsAuto
Chevy’s ‘Build’ Spot Again No.1 Among Most-Seen Auto TV Ads
Aug 18, 2023 by Sportico
Oops! Sports-Chat Shows Are a Delicious Part of a Complete Media Breakfast
Aug 17, 2023 by TVREV
Women’s World Cup Grows Advertisers Amid Time Zone Juggle
Aug 15, 2023 by Marketing Dive
iSpot inks multi-year measurement deal with agency Camelot
Aug 11, 2023 by WardsAuto
Chevrolet Silverado Spot Leads Most-Seen Auto TV Ads
Aug 10, 2023 by AdAge
iSpot Signs First Agency Deal As It Eyes Greater Buy-Side Adoption
Aug 10, 2023 by Next | TV
Media Agency Camelot To Use iSpot Measurement, Currency Capabilities
Aug 7, 2023 by Deadline
‘Blue Beetle’ Looks To Fly To $30M U.S. Opening – Early Look Box Office
Aug 2, 2023 by The Wall Street Journal