Feb 20, 2024 by Endpoints Rx
MarketingRx roundup: Opdivo, Veozah on People’s Choice Awards
Feb 16, 2024 by Marketing Brew
More beauty brands advertised at the Super Bowl this year. Here’s how it paid off
Feb 15, 2024 by Sports Business Journal
Patrick Mahomes seen as the NFL’s ‘most marketable player’
Feb 13, 2024 by Forbes
The Audience For Super Bowl LVIII Grew By All Measurement Providers
Feb 13, 2024 by Endpoints Rx
Pfizer, Astellas’ Super Bowl spots; Lilly debuts new Alzheimer’s ad
Feb 13, 2024 by TVREV
Paramount Scores Ratings Win With Overtime Super Bowl, Swift
Feb 12, 2024 by The Wall Street Journal
Celebrity-Packed Super Bowl Ads Won the Game Within the Game, Surveys Show
Feb 12, 2024 by Next | TV
126.6 Million Viewers Watched Super Bowl, According to iSpot
Feb 12, 2024 by Sports Business Journal
iSpot: BMW ad with Christopher Walken leads most-liked Big Game spots
Feb 12, 2024 by MediaPost
Kia, BMW, VW, Toyota Score High Among Super Bowl Spots
Feb 12, 2024 by MediaPost
State Farm, BMW, Google, Temu All Claim Super Bowl Ad Title
Feb 12, 2024 by Stream TV Insider
No small potatoes: Pluto TV debuts first Super Bowl ad
Feb 8, 2024 by Adweek
Skechers Made Another Dull Super Bowl Ad. Yet, Sales Are Booming
Feb 8, 2024 by The New York Times
Kansas City Stars, With Help From Taylor Swift, Are Advertising Champs
Feb 8, 2024 by The Wall Street Journal
Super Bowl Ads: More Star Power, More Candy and Other Trends in Five Charts
Feb 7, 2024 by Sports Business Journal
Chiefs trio of Mahomes, Kelce, Reid continue to draw interest from advertisers
Feb 4, 2024 by The New York Times
N.F.L.’s Rapid Embrace of Gambling Creates Mixed Signals
Feb 2, 2024 by The Wall Street Journal
Crypto Marketers Have a New Target Audience: Your Mother
Feb 1, 2024 by Campaign
Astellas Pharma returns to Super Bowl with updated Veozah commercial
Jan 30, 2024 by Marketplace
TV ads during NFL games speak to consumers’ economic anxiety
Jan 19, 2024 by The New York Times
Apple Takes a Humble Approach to Launching Its Newest Device
Jan 18, 2024 by The Wall Street Journal
Solo Brands Blamed Marketing as It Cut Its Guidance. Marketers Are Debating What—If Anything—Went Wrong
Jan 18, 2024 by AdAge
HOW THE OZEMPIC CRAZE IS CHANGING NEW YEAR’S DIET MARKETING
Jan 17, 2024 by Next | TV
TV Ad Impressions Rose in 2023, but Linear Ad Dollars Fell: iSpot
Jan 16, 2024 by Sports Business Journal
AT&T, Allstate, Taco Bell lead national TV ad spend during bowl games
Jan 10, 2024 by Stream TV Insider
Independent Streaming Alliance gains five new members, including FilmRise, Gusto TV
Jan 9, 2024 by Fierce Pharma
AbbVie makes a clean sweep with Skyrizi and Rinvoq as top TV drug ad spender in 2023
Jan 2, 2024 by Endpoints Rx
Sanofi, Regeneron and AbbVie lead pharma TV advertisers in booming 2023
Dec 26, 2023 by MediaPost
College Football, ‘Comfort Food TV,’ Account For Most QSR TV Impressions
Dec 17, 2023 by Sports Business Journal
Kelce, Mahomes top list of NFL ad appearances
Dec 15, 2023 by The Wall Street Journal
Travis Kelce Is Officially the Champion of Game-Day Advertising
Dec 13, 2023 by Stream TV Insider
iSpot hires Disney, ESPN alum David Coletti to lead sports insights unit
Nov 27, 2023 by Bloomberg
Lilly’s Zepbound Is Set to Be Another Hit Amid Weight-Loss Frenzy
Nov 16, 2023 by Sports Business Journal
Kelce had marketability long before dating TayTay
Nov 10, 2023 by MM+M
Skyrizi goes sky-high in October among Rx, OTC pharma brands
Nov 8, 2023 by MediaPost
Proactiv Campaign Introduces Skincare Brand To Younger Consumers
Nov 7, 2023 by Fierce Pharma
As AbbVie continues dominance, total spend on leading drug ads in October jumps to $221M
Oct 27, 2023 by Endpoints
AbbVie, Genentech and GSK lead new pharma TV brand advertising in Q3 — report
Oct 26, 2023 by Bloomberg
Bad Bunny Shows Advertisers the Power of Spanglish: Equality
Oct 25, 2023 by The Wall Street Journal
Bud Light Gets a Win, Reclaiming UFC From Modelo
Oct 25, 2023 by MediaPost
Paramount+ Led Q3 In Share Of Promo Impressions Among Streamers
Oct 25, 2023 by TVTechnology
iSpot: College Football Ad Impressions up 54.5% in Q3
Oct 18, 2023 by Washington Post
She’s the queen of a pharma earworm, and the haters better watch out
Oct 11, 2023 by Beet.tv
iSpot.tv’s Schwartzapfel Sees Currency & Measurement Metrics Coming Together
Oct 10, 2023 by AdAge
PARAMOUNT PICKS ISPOT.TV AS TV AD CURRENCY ALTERNATIVE TO NIELSEN
Oct 10, 2023 by MediaPost
Paramount Streaming Platforms, Media Ink ‘Currency’ Measurement Deal With iSpot
Oct 3, 2023 by MediaPost