In the world of media measurement, innovation doesn’t come easy.
As iSpot continues to invest in delivering the most advanced ad-centric products and services that help clients navigate the incredibly dynamic media marketplace, we know that, often, finding the right talent is key to driving the best results.
That’s why we’re excited to announce another key hire.
Today, we’re thrilled to share that industry vet Craig Ziegler will join iSpot’s ranks as Chief Product Officer. Ziegler is not only a great leader, but his track record is second-to-none. He brings an impressive 25 years of product leadership experience at the intersection of advertising, technology, and data, with extensive expertise in AI and machine learning applications.
As iSpot’s solutions move from “nice-to-have” to “must have,” Ziegler’s proven experience in ad-tech and AI-focused product leadership will be a force that amplifies transformation across Creative, Audience and Outcomes in order to maximize value for our customers.
iSpot Welcomes Craig Ziegler as Chief Product Officer
Ziegler will help evolve and redefine iSpot’s leading measurement products across creative, audience and outcomes in a manner that will help clients increase ad effectiveness across all video channels
Bellevue, WA – July 17, 2025 – iSpot, the cross-platform TV & video ad measurement company, today announced the appointment of Craig Ziegler as its new Chief Product Officer. Ziegler brings 25 years of product leadership experience for companies that work at the intersection of advertising, technology and data.
With extensive expertise in AI and machine learning applications, Ziegler joins iSpot from Integral Ad Science (IAS), where he served as SVP of Product for six years. During his tenure at IAS, he played a critical role in helping scale the company’s revenue during a run up to its successful IPO in 2021.
In his time at IAS, Ziegler had a multitude of notable accomplishments, including the launch of revenue-driving products, such as the programmatic optimization offering Context Control and the AI-enabled measurement and optimization solution Total Media Quality for social and video platforms. Ziegler also led strategic technology acquisitions that advanced IAS’s AI capabilities and contextual understanding roadmap, enabling the company to classify content at massive scale—processing over 40 years of video each day.
Prior to IAS, Ziegler held leadership positions in programmatic at global media agency network Omnicom Media Group (OMG) as well as digital company Legacy.com and U.S. media company Tribune Media.
“We are thrilled to welcome Craig Ziegler to iSpot as our Chief Product Officer,” said Sean Muller, CEO, iSpot. “His proven track record in product leadership, particularly in advertising technology and AI, will be invaluable as we continue to innovate across Creative, Audience, and Outcomes. Craig’s ability to build high-performing global product teams and deliver strong customer value aligns perfectly with our vision for the future.”
Based in Chicago, Ziegler is recognized for his clear communication, collaborative management style, and ability to foster high-performing teams.
“The media landscape is increasingly complex. Marketers need products and solutions that efficiently help them achieve their business objectives and iSpot has those products. I’m incredibly excited to join iSpot and contribute to a company that is at the forefront of innovation in TV and digital video,” said Craig Ziegler. “I look forward to leveraging my experience to help iSpot refine its product architecture and taxonomy in a manner that ultimately helps benefit our clients and the industry as a whole.”