With media budgets often stretching into the millions, optimizing every dollar spent sounds like a fantasy. In the latest edition of iSpot’s Measurement Mavens series, Lindsey Woodland, SVP of Client Data Services at iSpot, breaks down how it’s possible by targeting advanced audiences can help brands reduce inefficient spend and drive greater impact with their media planning.
iSpot Advanced Audiences identifies where unique customer segments are watching tv, enabling brands to concentrate spend on high-value segments rather than casting a wide net. By narrowing in on these key persuadable audiences, marketers can mitigate waste, reduce excess frequency, and ensure budgets are working as efficiently as possible.
Woodland explains how iSpot’s comprehensive dataset—spanning linear TV, streaming and social—provides a complete view of reach and overlap across publishers. Without this unified approach, brands risk over-saturating certain audiences or missing opportunities to invest more effectively on platforms delivering unique reach.
With this clarity, marketers can make more informed decisions about where to spend, how to adjust creative strategy by platform, and how to tie exposure back to outcomes. It’s a smarter, more precise way to plan media and a powerful lever for driving ROI.
Ultimately, advanced audiences is a strategic tool for optimizing media at every stage of the campaign. Watch the full interview with Lindsey Woodland to learn how iSpot helps brands achieve sharper focus and stronger results.
Ready to take your TV campaigns beyond age and gender ratings? Learn more about iSpot Advanced Audiences and see how you can put an end to wasteful TV ad spend.