Lincoln Nabs Most-Viewed Car Ad Honors AgainWardsAuto, 2/28/19 Watch the newest commercials on TV from Honda, Samuel Adams, FedEx and more AdAge, 2/28/19 The PGA Tour lifts liquor TV ad ban and will take gambling sponsorshipsAdAge, 2/28/19 9 VAGUELY UNSETTLING THOUGHTS ABOUT THE FEDEX SAMEDAY BOTAdAge, 2/28/19 ABC Gives ‘Whiskey Cavalier’ TV’s Biggest Promo PushBroadcasting… Read More
Online Views Of Super Bowl Content Highest In 5 YearsMediaPost, 1/31/19 Super Bowl Commercials: What Can We Expect From Tech?Twice, 1/31/19 Watch the newest commercials on TV from Hyundai, ProFlowers, Lowe’s and moreAdAge, 1/31/19 Super Bowl Commercials: What Can We Expect From Tech?Twice, 1/31/19 Brands hit brakes on pre-game Super Bowl marketing in 2019, analysis… Read More
Research Now SSI, a global leader in first-party data and data services, has partnered with iSpot.tv, the real-time TV ad measurement and attribution analytics company, to help brands better understand advertising efficacy with unparalleled scale and accuracy. The combination of iSpot’s extensive experience and scale in TV ad analytics with Research Now SSI’s industry leading… Read More
iSpot.tv announced it ranked No. 171 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. iSpot.tv grew 572 percent during this period. This is the second consecutive year that iSpot has appeared on the list since being founded in 2012…. Read More
iSpot.tv has been bringing digital-like metrics to TV Advertising for years, providing our clients with best-in-breed media measurement, TV conversion, attention, segment and engagement analytics. Some would believe this is a straightforward process, as easy as taking raw viewing (ACR) data, doing some massaging, putting it in a spreadsheet and, “Voila!” Mission accomplished. The harsh… Read More
Following Three Years of Product Development of Ad Measurement Products that leverage Smart TV Technology from Inscape, iSpot.tv Makes Major Bet on TV Attribution and Attention Currencies Seattle/San Francisco/New York — December 13, 2017 — iSpot.tv the leader in attention and conversion analytics for TV advertising, today announced it has deepened its partnership with VIZIO’s… Read More
Say hello to more comprehensive performance reporting. iSpot.tv has integrated Facebook topic data and video views into its ad measurement platform. Facebook Topic data is the world’s largest social data source, integrating this into the iSpot.tv platform introduces the television advertising world to an immense amount of anonymous user-generated data, demographic insights, and ad performance… Read More
Real-time System Allows Brands to Understand Same Day ROI on TV Ad Spending TV advertising has long been thought of as a futures market, in part because brands struggle to accurately measure the impact of TV advertising on sales within a time frame that allows for significant, ongoing campaign optimization. A partnership between two TV… Read More
Every year the price of a Super Bowl ad goes up. And every year, countless articles are written asking whether the exorbitant fee is worth it for the brands who participate. Answering that question can be difficult. Many researchers try to do so by polling viewers and consumers to measure things like brand awareness, or… Read More