Say hello to more comprehensive performance reporting. iSpot.tv has integrated Facebook topic data and video views into its ad measurement platform. Facebook Topic data is the world’s largest social data source, integrating this into the iSpot.tv platform introduces the television advertising world to an immense amount of anonymous user-generated data, demographic insights, and ad performance… Read More
Real-time System Allows Brands to Understand Same Day ROI on TV Ad Spending TV advertising has long been thought of as a futures market, in part because brands struggle to accurately measure the impact of TV advertising on sales within a time frame that allows for significant, ongoing campaign optimization. A partnership between two TV… Read More
Every year the price of a Super Bowl ad goes up. And every year, countless articles are written asking whether the exorbitant fee is worth it for the brands who participate. Answering that question can be difficult. Many researchers try to do so by polling viewers and consumers to measure things like brand awareness, or… Read More