At Balance of Nature, media isn’t just about impressions, it’s about impact across platforms. With a mission centered on changing lives through healthy living, Balance of Nature roots its advertising in the real stories of real customers. But turning powerful testimonials into growth-driving campaigns requires more than great creative, it requires measurement across the full… Read More

In the world of media measurement, innovation doesn’t come easy.  As iSpot continues to invest in delivering the most advanced ad-centric products and services that help clients navigate the incredibly dynamic media marketplace, we know that, often, finding the right talent is key to driving the best results. That’s why we’re excited to announce another… Read More

Wayfair isn’t just selling furniture, it’s building a brand that speaks to audiences across life stages, interests, and platforms. Leading that effort is Kara O’Brien, Head of Brand Marketing and Analytics, whose team is redefining what data-driven marketing can achieve at scale.  By expanding beyond high-performing lifestyle cable networks into streaming, broadcast, and live sports,… Read More

When it comes to advertising, there’s no room for guesswork. Every second your creative airs is a chance to win attention and ROI. So why risk relying on instincts when data can show you the way? The Creative Advantage is an insight-packed guide from iSpot showcasing tangible success stories where data-driven creative sparked major results…. Read More

Lights, camera, action! iSpot and National CineMedia (NCM), the largest cinema advertising platform in the US, are deepening their partnership, providing the first-ever scaled cinema screen brand measurement.  This marks NCM’s first integration of advertising information with a third-party measurement provider and enables brands an impactful view into how cinema advertising performs alongside other mediums. … Read More

iSpot and GSTV (Gas Station TV) are revving up the engines on a first-of-its-kind partnership, bringing iSpot’s industry-leading Unified Measurement solution to quantify the unique, incremental reach GSTV provides its advertisers beyond linear and OTT campaigns. GSTV is an out of home marketing leader, offering engaged audiences to advertisers, delivering relevant ads at the gas… Read More

Together, iSpot and Genius Sports are turning a fragmented playing field into a full-fledged playbook for success, so brands can find the winning media strategies to reach their audiences and goals.  Specifically, iSpot and Genius Sports – the data, technology and broadcast partner that powers the global sports ecosystem – are teaming up to help… Read More

With inventory stretching across every corner of the digital ecosystem, Microsoft knows the real challenge isn’t reach—it’s reliable, unified measurement. Marc Dudzic, Partner Sales Executive for Global Ad Tech Partnerships at Microsoft, shares how Microsoft’s advertising business is harnessing its data technology and working with partners like iSpot to bring transparency and third-party validation to… Read More

Transforming an industry, helping clients maximize value and continuing to be on the razor’s edge of innovation takes more than new products, services or methodologies. It also means finding the right leaders for the right initiatives at the right time. Over the past few months, iSpot has rolled out game-changing solutions and struck mission-critical partnerships,… Read More

The U.S. auto industry relies heavily on international trade to keep vehicle costs competitive for American consumers. That reliance makes it particularly vulnerable when trade policies shift—raising both costs and consumer uncertainty. In response to recently enacted tariffs, many leading auto brands moved fast—highlighting their American manufacturing roots, longstanding U.S. investments, and in some cases,… Read More