Leaders are often easy to spot, but great ones are hard to find. At iSpot, we’ve made it our mission to identify and hire exceptional talent—most recently bringing aboard veteran Craig Ziegler as Chief Product Officer—as we build a team capable of transforming the industry. That is why we are so excited to announce a… Read More

Advertisers pay significant premiums to appear alongside the NFL. But those rates are primarily based on average-minute audience figures which smooth out the large audience swings that can occur over the course of any game. iSpot’s recent report, The Unified NFL TV & Video Ad Playbook, highlights just how important second-by-second ad measurement becomes for… Read More

Ever wonder what the optimal mix of linear and CTV inventory is for a given ad campaign?  LG Ad Solutions knows the real challenge isn’t just reach, it’s a deep understanding of how those consumption experiences work together. Mike Brooks, Global Head of Business Development and Partnerships at LG Ad Solutions, shares how they’re harnessing… Read More

The NFL delivers impressive audience reach, but that’s just part of the equation for the advertisers spending millions of dollars to place spots during games every season. To truly understand the power of NFL advertising, brands need to know whether audiences actually like the ads, and whether they’re driving purchase intent. iSpot’s latest report, The… Read More

The NFL commands unmatched reach for broadcast–with nearly 24% of Big 4 TV networks’ household TV ad impressions attributable to live games last season. But advertisers and networks aren’t just turning to the NFL for eyeballs. They’re leveraging those large audiences at scale, to help drive more business outcomes. iSpot’s new report, The Unified NFL… Read More

NFL viewers are the largest audience on TV. But those fans also aren’t a monolith. And brands of all shapes and sizes want to deliver targeted ads to them during the offseason, even when football isn’t on anymore. Inside of iSpot’s new report, The Unified NFL TV & Video Ad Playbook, advertisers can get a… Read More

The reality is, there’s no need to guess which ads are working. Forward-thinking brands are already tapping into performance data that shows which creatives drove real business impact, like website visits, in-store foot traffic, and purchases.  It’s all about taking an ad-level measurement approach. Going deeper than program averages and tracking the exact moment your… Read More

Pharmaceutical and healthcare brands spent an estimated $3.34 billion on linear TV alone in 2025 so far–that’s nearly 14% of all U.S. TV ad spend. With stakes this high, it’s never been more important for these brands to not only reach and measure their desired audience, but to leverage advanced technology to help drive optimization. … Read More

When headlines were heavy and audiences craved escapism, comedy—grounded in broad appeal—became one of H1’s most effective creative plays. As political discourse, global conflict, and economic uncertainty dominated the news cycle, brands turned to humor that could connect across divides. Doritos, PayPal, and Gorilla Glue leaned into quirky, crowd-pleasing storytelling in their video ads, earning… Read More

The first half of 2025 brought a wave of economic pressure. Tariffs are tightening margins, shoppers are spending more selectively, and brands are under pressure to prove that every campaign drives results. As holiday planning ramps up, looking back at the first half of the year offers a clear signal: value still moves people—and video… Read More