We are pleased to announce that we have entered into an agreement with Conviva to bring network streaming data into iSpot’s cross-screen program and ad measurement platform. As you may know, iSpot measures TV ads across all of linear TV, VOD, time shifting and more, with a unified measurement platform for bringing all the verified… Read More
It’s been a great year of growth for iSpot, marked by new currency products, breakthroughs in streaming verification, acquisitions and funding — and, of course, a fast-growing team to help facilitate our growth. Through our work directly with hundreds of brands over the years, iSpot has developed a lot of relationships with the agencies responsible… Read More
Adobe strives to create targeted growth in new customer segments where the marketing and product journeys are focused on helping these new customers succeed in their creative endeavors. In order to achieve targeted growth goals, Adobe needed to optimize its TV strategy but lacked deep insight on campaign performance. This roadblock made it difficult for… Read More
By testing all video creatives, marketers can look cross-sectionally and within categories to understand the complex communication required to have an impact with today’s increasingly challenging consumer. In iSpot’s Marketing Master series, we will look at what marketers are actually doing, rather than being prescriptive about what they should do. We look at these marketing… Read More
Even for an experienced TV ad sector like alcohol, the last few years provided plenty of challenges. The pandemic forced immediate shifts for beer, wine and spirits brands after live sports were pulled off the air in March 2020, and brand messaging had to adjust to a new reality. The industry shifted once again in… Read More
As iSpot continues to forge a new TV measurement and currency path for our brand, agency and network customers, it is critical that every second of TV advertising is verified across platforms and that all audiences are accurately accounted for. To do this, iSpot uses a variety of inputs from a viewership panel of 6,000… Read More
Consumers have been eager to vacation in 2022, and Travel brands have adjusted TV advertising accordingly. Over the first seven months of 2022, Travel industry est. national TV ad spend was up 130% year-over-year, while TV ad impressions jumped 61% according to our new Travel industry TV ad report. But which brands and individual travel… Read More
Inflation seems to be on everyone’s mind these days, no matter how one (or the government) defines it. Much like COVID-19 in 2020, brands are beginning to address the economy in their ad messaging and many more are considering it. But despite some early appreciation for “Covid compassion” in ads, consumers quickly grew tired of… Read More
With kids returning to classrooms within weeks, many Retail brands spent the last month emphasizing back-to-school messaging and sales. Chief among those was Amazon, which accounted for over 68% of all back-to-school TV ad impressions this July thanks to an aggressive push around its savings-focused campaign starring actress Kathryn Hahn. According to iSpot data, Amazon’s… Read More
The last few years have been a truly transformative time for TV, and further widespread changes have continued in 2022. Our latest report showcases TV’s biggest takeaways, top brands, and program highlights from the first half of the year, along with second-half trends advertisers should watch out for. It also provides deeper dives into the… Read More
Victoria’s Secret has often been in the news over the past few years but not always for the best reasons. Now, the women’s apparel and accessories juggernaut is out with the first ad in its long-promised rebranding. VS never really apologized for its past, although the new ad recognizes the need for changes they claim… Read More
The best media optimization in the world will not save an ad campaign if the creative misses the mark with viewers. In fact, studies show creative quality has the largest impact on campaign effectiveness, significantly beating out other components such as targeting, brand, and even reach.(1) Brands often run the risk of putting the wrong… Read More