We’re on a mission to create not just the measurement of the future, but solutions that allow brands and media sellers to measure and reach everyone, regardless of their demography. That is why we are thrilled to be named the official measurement provider for Fuse Media—a leading Latino-owned media company that boasts Billboard Español TV… Read More

We sat down with Michele Resnick, VP of Campaign Effectiveness at Warner Bros. Discovery. With decades of experience in measurement and media effectiveness, Resnick shared how her work spans the full marketing funnel—connecting upper-funnel brand outcomes like awareness and favorability to lower-funnel performance metrics and business results. In the conversation, Resnick also spoke to the… Read More

According to iSpot’s annual Video Ad Spend and Strategy Report–which surveys marketers in the industry–the 2026 Upfronts will be defined by stable marketing budgets but a clear acceleration toward digital platforms, outcome-based measurement and a deeper look at how AI will fundamentally reshape the media market.  Here are some other key takeaways from the iSpot… Read More

Two weeks ago, iSpot brought together brand leaders, publishers and measurement practitioners for TV Disrupt 2026, and the timing couldn’t have been better.  AI is reshaping every corner of the industry. But trust hasn’t kept pace. This year’s TV Disrupt theme—Putting the Ad Intelligence in AI—was iSpot’s answer to the moment. Not AI for the… Read More

For years, advertisers measured and optimized YouTube performance on a separate playing field from the rest of their video ad spend—a standalone report that never quite connected to the broader audience picture. But for the typical TV viewer, that separation doesn’t exist. When they sit down to watch something, YouTube often carries the same weight… Read More

Choosing a video ad measurement solution should feel clarifying. Instead, it often introduces more doubt than confidence.  Teams come into the buying process hoping for answers: clearer performance readouts, fewer internal debates, and data they can actually stand behind. What they often get is the opposite—more tools, more dashboards, more caveats, and more time spent… Read More

The media landscape is no longer linear—it’s a constant state of discovery. As audiences move across platforms, from short-form to long-form, traditional measurement approaches are falling short of reflecting real performance. We sat down with Suzanne Persechino, SVP of Revenue Research at A&E Global Media, to understand how A&E is helping advertisers navigate this complexity—and… Read More

As video ads continue to fragment across linear, CTV, and social platforms, marketers are demanding more than reports—they want real-time intelligence they can act on. Or as Craig Ziegler puts it, a shift from measurement as “a system of record to a system of action.” With more than two decades in technology and ad tech,… Read More

The era of “set it and forget it” TV and video advertising is over. As budgets tighten, accountability for every dollar becomes the new standard. The industry is shifting away from impressions toward measurable results. Leading this charge is Roku, proving that the biggest screen in the house can also be the most effective. From… Read More

Few advertising leaders begin their careers as opera singers—fewer still go on to shape digital standards at the IAB, navigate the rise of programmatic, define automation for premium TV, and build outcome-driven commerce media. Julie Van Ullen has done all of it. Across publishing, ad tech, television, and retail media, she’s followed a clear throughline:… Read More

Measurement can tell you how your ad performed. Knowing why–and what to do next–is where the real competitive edge lives. That’s exactly what iSpot SAGE was built to deliver: faster, deeper answers to the questions that actually move brands forward. Sean Muller, CEO and Founder of iSpot, and Miles Drayton, Executive Global Director of Marketing… Read More