While women across industries push for equal opportunities and pay, soccer stands out with some progress – thanks to key female stars and the global success of the USWNT. The rising focus and viewership of women’s sport, is driving new marketing prospects. Brands aim to captivate both female and younger viewers – the latter of… Read More
As measurement and currency continues to get a much-needed overhaul, it’s table stakes for agencies to look for the most modern ways to help their brand clients make the best business decisions. This includes who, where, when and how often consumers are connecting with content – and on what platform – in order to accurately… Read More
Two major challenges that plague the TV ad industry – inflation and excess frequency – are fueled by flawed measurement that doesn’t accurately account for unduplicated audiences across linear and streaming. Advertisers often risk making decisions based on incorrect variables if they don’t have a clear understanding of the true reach of viewers who have… Read More
Creating compelling, effective video ads is as much an art as it is a science. In the latest Adweek webinar series, Trent Thacker, Sr. Director of the Research and Market Intelligence team at Cox Automotive and Peter Daboll, Chief of Strategy and Insights at iSpot, revealed how Cox Automotive uses video ad testing at every… Read More
Over the past year, iSpot has continued its game-changing momentum by striking key partnerships, enhancing its products suite and maintaining transparency by releasing insights and reports featuring deep dives into both ads and content. We’ve also made key talent decisions as well – by hiring notables like Jodie McAfee and Will Waldron – in order… Read More
TV audiences keep fragmenting and shifting, and yet, the first half of 2023 proved that the medium maintains its ability to deliver massive reach. iSpot data from the first six months of the year spotlights a 5% year-over-year increase in TV ad impressions – despite potential headwinds like streaming migrations, a lack of Olympics content… Read More
As linear TV gets increasingly reliant on live sports audiences, it puts even more attention and importance on leagues like the NBA. And the 2022-23 season was no different for the Association. The NBA increased household TV ad impressions 6.7% year-over-year during the regular season, and nearly 23% during the playoffs before the Finals started…. Read More
The Cannes Lions International Festival of Creativity kicks off on June 18, celebrating boundless creativity in the advertising craft, while awarding the past year’s most effective campaigns. Using data-driven insights, the latest report from iSpot sheds light on the creative aspects that drove some of the most emotionally-charged video ads since the 2022 Cannes Lions… Read More
The Independent Streaming Alliance (ISA) announced its formation this week, and that it has selected iSpot as its measurement partner. The ISA, which includes launch members Allen Media Group, Chicken Soup for the Soul, Scripps, Vevo, Tastemade, Trusted Media Brands, Future Today, KewliTV, FrndlyTV, and more to come, will use iSpot to measure the unique… Read More
Networks and advertisers alike have been tweaking approaches to TV advertising in preparation for the realities of cross-platform viewing and shifting audience behaviors. And those changes were on full display this past TV season as daytime linear TV ad impressions grew 1% year-over-year from Labor Day through Memorial Day, while primetime declined 3%. As part… Read More
With over 17 percent of TV impressions in the U.S. coming from out of home (OOH) audiences*, it’s important to have accurate measurement and currency that brands and networks can rely on for a complete picture of ad and program viewership. This is especially true when it comes to live sports programming, where many brands… Read More
Today we announced our partnership with Google to bring our customers unified measurement of YouTube and YouTube TV. The inclusion of YouTube and YouTube TV in the iSpot Unified Measurement platform will give advertisers an even more comprehensive view of ad investments across linear and digital TV. More details are available in the announcement below… Read More