Networks and advertisers alike have been tweaking approaches to TV advertising in preparation for the realities of cross-platform viewing and shifting audience behaviors. And those changes were on full display this past TV season as daytime linear TV ad impressions grew 1% year-over-year from Labor Day through Memorial Day, while primetime declined 3%. As part… Read More
With over 17 percent of TV impressions in the U.S. coming from out of home (OOH) audiences*, it’s important to have accurate measurement and currency that brands and networks can rely on for a complete picture of ad and program viewership. This is especially true when it comes to live sports programming, where many brands… Read More
Today we announced our partnership with Google to bring our customers unified measurement of YouTube and YouTube TV. The inclusion of YouTube and YouTube TV in the iSpot Unified Measurement platform will give advertisers an even more comprehensive view of ad investments across linear and digital TV. More details are available in the announcement below… Read More
Sports-first live TV streaming platform Fubo has announced a partnership with iSpot to bolster connected TV measurement across its premium video advertising inventory. Leveraging iSpot’s Unified Measurement capabilities, Fubo can now quantify ad impressions delivered to incremental households not reached on linear TV, along with person-level audience estimates to account for co-viewing. An iSpot measurement… Read More
The cluttered state of video advertising makes it increasingly difficult for brands to grab consumers’ attention, and even harder to get them to like and emotionally engage with ads. However, there are a select few spots that capture and captivate audiences while inspiring marketers. Against this backdrop, the 2023 Ace Spotlight Awards were born. These… Read More
On April 18, Tunity (an iSpot.tv company) won Best Mobile App at the 11th annual Cynopsis Sports Media Awards in New York City. The ceremony celebrated the hard work and innovation from production, marketing and technology teams across sports media while bringing today’s top names, brands, agencies and networks together into one room. Tunity developed… Read More
TV remains a powerful medium for brand messaging, as we saw in the first quarter of 2023 with a 3.2% YoY increase in household TV ad impressions – to 2.09 trillion – despite no Olympic content. But with audience behaviors and viewership continuing to evolve, it’s more important than ever for brands to ensure their… Read More
March Madness certainly lived up to its name this year with upsets, buzzer-beaters and unforgettable moments galore for both the men’s and women’s tournaments. The buzz wasn’t just limited to the action on the court. From March 16 through April 3, NCAA Men’s Basketball Tournament games delivered 30.53 billion P2+ TV ad impressions. At the… Read More
Consumers have felt the crunch of an uncertain economy in recent years. And as they look for new ways to save, credit card companies have adjusted TV advertising approaches as well – focusing on benefits such as cash back rewards and low interest rates, based on noticeable shifts in recent creative approaches. iSpot data shows… Read More
The first two rounds of this year’s NCAA Men’s Basketball Tournament were littered with buzzer-beating moments, big upsets and new TV creatives, too. With March Madness captivating TV audiences every spring, the event is the perfect place for brands to debut new ads and take advantage of one of the largest programs for audience reach… Read More
Bellevue, WA – March 15, 2023 – According to preliminary audience measurement estimates from iSpot, the telecast of the 95th Academy Awards ceremony, which aired on ABC from approximately 8:00 pm ET to 11:43 pm ET on March 12, 2023, drew a total average minute TV audience of approximately 20 million viewers (P2+) who tuned… Read More
As current economic conditions squeeze consumer wallets, most Americans still aren’t dining out as often as they did pre-pandemic. That dynamic has hit casual dining options particularly hard, though recent quarters have shown many brands in the space staying resilient with TV advertising. According to iSpot data, the casual dining industry has already seen 10.6… Read More