In today’s environment of entrepreneurship, stewardship and broader access to consumers, the opportunities for challenger brands have perhaps never been higher. These often smaller yet ambitious brands aim to disrupt industries dominated by established players, taking on the challenge of standing out and winning consumer preference. However, when competing against entrenched players with established brand… Read More

iSpot has continued to push measurement forward–from getting Joint Industry Committee (JIC) currency certification for our cross-platform measurement methodology, to helping advertisers independently measure and verify cross-media reach of TikTok campaigns relative to linear via our Unified Measurement solution. Yet, our commitment to advancing measurement and fostering talented, innovative teams that drive success never stops…. Read More

According to the U.S. Census Bureau, the median household income now sits at $80,610 (2023), while Statistica estimates that just under 41% are expected to earn $100,000 or more in 2024. This income level, no longer confined to niche luxury markets, has now become a mainstream audience segment that most advertisers should actively consider in… Read More

This is part 4 of a 4 part series that explores the benefits of iSpot Data Connect., our next-gen identity and big data infrastructure, engineered for smarter measurement. In this series, we’ve walked through the value of the iSpot Universe Spine and how big data helps turn fragmented or dispersed data into actionable business insights…. Read More

This is part 3 of a 4 part series that explores the benefits of iSpot Data Connect, our next-gen identity and big data infrastructure, engineered for smarter measurement. Audiences are spread out across linear, streaming, digital and social video environments, shifting viewing devices throughout the day. It’s easy to feel overwhelmed – particularly when your… Read More

We recently shared new research revealing that the mere presence of political ads does not generally have a contaminating effect on brand messaging, even when aired right before brand ads. However, questions remain on the most effective messaging strategies and creative executions during election season.  Advice from viewers: Staying mindful of current events and public… Read More

This is part 2 of a 4 part series that explores the benefits of iSpot Data Connect, our next-gen identity and big data infrastructure, engineered for smarter measurement. When every dollar – and every ad impression – counts, advertisers, media companies, and agencies need precision, clarity, and inclusivity in their data to ensure their media… Read More

This is part 1 of a 4 part series that explores the benefits of iSpot Data Connect, our next-gen identity and big data infrastructure, engineered for smarter measurement. For decades, TV measurement has been fraught with challenges. From the inability to properly assign exposures to the right audiences, to double counting and misrepresenting viewers, getting a… Read More

For many American consumers, political ads are unlikeable and feel intrusive to their viewing experiences. Frustration often increases as they are exposed to more of these (often negative in tone) ads, particularly in swing states or as election day approaches.  For brand advertisers, this raises the concern of whether airing commercials alongside political ads might… Read More

Since being founded in 2012, iSpot has been committed to helping the industry move out of the dark – providing brands and publishers the critical information they need around when and where ads aired and how campaigns perform.  Our real-time system for tracking and measuring TV ads has changed the game for the industry and… Read More