Consumers have felt the crunch of an uncertain economy in recent years. And as they look for new ways to save, credit card companies have adjusted TV advertising approaches as well – focusing on benefits such as cash back rewards and low interest rates, based on noticeable shifts in recent creative approaches. iSpot data shows… Read More
The first two rounds of this year’s NCAA Men’s Basketball Tournament were littered with buzzer-beating moments, big upsets and new TV creatives, too. With March Madness captivating TV audiences every spring, the event is the perfect place for brands to debut new ads and take advantage of one of the largest programs for audience reach… Read More
Bellevue, WA – March 15, 2023 – According to preliminary audience measurement estimates from iSpot, the telecast of the 95th Academy Awards ceremony, which aired on ABC from approximately 8:00 pm ET to 11:43 pm ET on March 12, 2023, drew a total average minute TV audience of approximately 20 million viewers (P2+) who tuned… Read More
As current economic conditions squeeze consumer wallets, most Americans still aren’t dining out as often as they did pre-pandemic. That dynamic has hit casual dining options particularly hard, though recent quarters have shown many brands in the space staying resilient with TV advertising. According to iSpot data, the casual dining industry has already seen 10.6… Read More
The New Currency Provider Will Provide Its Complete Suite of Solutions and Person-Level Measurement To Accurately Count Viewers of the LIV Golf Tournament. Bellevue, Washington — iSpot, the real-time TV measurement company, and The CW – owned by Nexstar Media Group, America’s largest local television and media company with 200 broadcast stations in 116 markets… Read More
Food delivery service brands have been a consistent presence on TV in recent years, as consumers have changed the way they dine out and shop for groceries. And even after the return to in-person dining in 2021, many food delivery service brands have stayed the course with TV advertising through the first two months of… Read More
FOX and FOX Deportes Delivered 64% of All Advertising Impressions for Original Airings on TV on Feb 12th According to preliminary audience measurement estimates from iSpot, the telecast of Super Bowl LVII, which aired on FOX and FOX Deportes on Feb.12, 2023 from 6:44 p.m. ET to 10:15 p.m. ET, drew an average minute TV… Read More
The Roastmaster General is back, but this time Jeff Ross’ target isn’t a celebrity — it’s a “talking peanut with no pants.” That’s right, for its Big Game TV ad, Planters is putting Mr. Peanut in the line of fire and things are sure to get salty. Since the teaser debuted on February 1, “Jeff… Read More
With increased pressure to justify ad spend across TV, advertisers can’t afford to waste budget on “black boxes.” When advertisers don’t have access to a holistic measurement tool, they are often forced to make decisions based on patched-together data from multiple sources. This is especially challenging for cross-platform advertising that incorporates CTV. The lack of… Read More
iSpot’s Ace Metrix Creative Assessment video ad testing has been gauging consumer response to Super Bowl ads* for 13 years and counting. With so many different goals in mind for brands, evaluating Super Bowl ad success cannot be limited to a single measure or ranking. By applying natural language processing and machine learning techniques to tens… Read More
Super Bowl Sunday is one of the biggest nights of the year for marketers, and these days the advertising action kicks off weeks in advance, with brands releasing teasers of their Big Game spots to stir up excitement and attention. Heineken got onto the field extra early this year, debuting a teaser for Heineken 0.0… Read More
iSpot’s Ace Metrix Creative Assessment video ad testing has been gauging consumer response to Super Bowl ads* for 13 years and counting. With so many different goals in mind for brands, evaluating Super Bowl ad success cannot be limited to a single measure or ranking. That’s not to say Creative Assessment data doesn’t correlate with other… Read More