17-PUNT NFL KICKOFF GAME DRAWS 22 MILLION VIEWERSAd Age, 9/6/19 DESPITE OPIOID VERDICT AND TALC LITIGATION, J&J’S REPUTATION REMAINS CLEAN AS LISTERINEAd Age, 9/6/19 ABC Pushes Big On-Air Promos For New Fall ShowsMediaPost, 9/6/19 A YEAR AFTER FACING STEEP DECLINES, NFL AD PRICING IS ON THE REBOUNDAd Age, 9/6/19 Busting 3 Myths on Adapting TV… Read More
WATCH THE NEWEST COMMERCIALS ON TV FROM FITBIT, PIER 1, JC PENNEY AND MOREAd Age, 8/30/19 TV Ad Attention Trends: Burger King and Taco BellTVREV, 8/29/19 McConaughey Puts Lincoln Atop Most-Seen Auto Ads ChartWard’s Auto, 8/29/19 WATCH THE NEWEST COMMERCIALS ON TV FROM IBM, MACY’S, BURGER KING AND MOREAd Age, 8/29/19 NFL Increases TV National,… Read More
Network Spotlight: A Deep Dive Into Advertising and Viewership Trends for FoxBroadcasting & Cable, 8/23/19 MyPillow Can Avoid Advertising on ‘Tucker Carlson Tonight’ with Some of These AlternativesTVREV, 8/22/19 TripAdvisor Drops Outmoded Little Wiser Owl Character From AdsSkift, 8/22/19 ‘Good Boys’ Again Tops Studios’ TV Ad SpendingVariety, 8/22/19 Atom Tickets Strikes Deal With Trade Desk… Read More
Watch the newest commercials on TV from Google, Gucci, Geico and moreAd Age, 8/16/19 A thrifty marketer’s guide to some of TV’s most overlooked audiencesAd Age, 8/15/19 Inscape On Addressable: We’re Never Going To Get There Pushing An End-To-End StackAdExchanger, 8/15/19 The Five Brands Most in Love With ABC’s ‘Bachelor in Paradise’Broadcasting & Cable, 8/15/19… Read More
WATCH THE NEWEST COMMERCIALS ON TV FROM WALMART, LANCÔME, STAPLES AND MOREAd Age, 8/9/19 WHY A TUCKER CARLSON ‘HOAX’-RELATED ADVERTISER BOYCOTT WON’T WORKAd Age, 8/9/19 Network Spotlight: Advertising and Viewership Trends for NBCTVREV, 8/8/19 After mocking Apple, Samsung removes the headphone jack from its new phonesCNBC, 8/8/19 WATCH THE NEWEST COMMERCIALS ON TV FROM AMAZON,… Read More
iSpot is the respected leader in the industry because of our measurement grade data. It starts with our Editorial Team, who updates and maintains our TV Ad Catalog, but that is only the beginning. You know that part of the story, but the best dataset for TV ads needs the best data science to generate… Read More
Is unified measurement across linear and OTT ad buys part of your CTV strategy? Disruptive Brands use iSpot’s OTT measurement solution to understand incremental reach over linear and business outcomes compared to linear. We measure OTT across all major providers, streaming media players and devices. With a CNBC study showing that 57% of Americans have… Read More
WATCH THE NEWEST COMMERCIALS ON TV FROM TARGET, COORS LIGHT, JC PENNEY AND MOREAd Age, 8/2/19 WME LANDS NFL SUPERSTAR TOM BRADYAd Age, 8/2/19 ‘Lion King’ Movie Delivers At Box Office, National TV Ad Spend Grows MediaPost, 8/2/19 Fast Twitch: Female Gamers Are All the Rage, And This Young Hollywood Talent Agent Is Cashing InForbes,… Read More
The first half of 2019 is officially over, so we have taken some time to examine some of the commercials that have received the most attention according to our Attention Index, which measures the propensity of consumers to interrupt “ad play” on a second by second basis. Because iSpot measures TV ads at scale, we… Read More
Viewership Deep Dive: ABC’s ‘The Bachelorette’B&C, 7/26/19 WATCH THE NEWEST COMMERCIALS ON TV FROM PELOTON, BURGER KING, CRAYOLA AND MOREAd Age, 7/26/19 How the World’s Biggest Companies Fight to Stay AheadFortune, 7/25/19 Cadillac Again Tops Most-Seen Auto Ads ChartWardsAuto, 7/25/19 WATCH THE NEWEST COMMERCIALS ON TV FROM VERIZON, OLD SPICE, JC PENNEY AND MOREAd Age,… Read More
Amazon Lets Prime, Echo Take Center Stage for TV Advertising TVREV, 7/19,19 Cadillac Stands Atop Most-Seen Auto Ads ChartWard’s Auto, 7/18/19 THE CRAZYSEXYDUMB CAST OF ‘LOVE ISLAND’ DRAWS YOUNGISH BLOOD TO CBSAd Age, 7/18/19 WATCH THE NEWEST COMMERCIALS ON TV FROM XFINITY, OREO, ADIDAS AND MOREAd Age, 7/18/19 WATCH THE NEWEST COMMERCIALS ON TV FROM… Read More
The first half of 2019 is officially over. Let’s take a look at top-line trends for the industries spending the most on TV advertising. The data below covers Jan. 1 through Jun. 30. Top Ten Rankings by Industry Key Insights: The Top Five ranking of industries that spent the most did not change from 2018… Read More