Which Brands Won the Game Before the Big Game? Brands new and old have been plenty busy in the lead-up to Super Bowl LIV, as ads this year have already generated: 674 million views on TV 284 million views on YouTube and Facebook 674,000 social actions 307,000 positive votes (versus 27,000 negatives) Notably, fewer brands… Read More
How Will 5G Play in Super Bowl Light Reading, 1/31/2020 01/31/20: Apple close to finalizing new Cecily Strong-starring musical comedy Cynopsis, 1/31/2020 VW Atlas Spot NFL Football’s Most-Seen Car Ad Wards Auto, 1/30/2020 Post Malone, Ellen among celebrity-rich ads for Super Bowl LIV Houston Chronicle, 1/30/2020 CIMM Announces Launch of Attribution Study Cynopsis, 1/30/2020 CIMM… Read More
With the Super Bowl just days away, we wanted to shine a spotlight on some unique advertiser insights, courtesy of iSpot. Below, you’ll find some of the most interesting notes around this year’s Super Bowl brands, plus some of the standout creative that will be grabbing the headlines come Monday morning. Interested in more NFL… Read More
Includes playoff games from Jan. 4-19, 2020 *All data from first airing only Super Bowl LIV is less than a week away, and we’re examining the biggest TV advertising trends around this year’s NFL Playoffs, to understand how those could extend to expectations around the Super Bowl. With the game’s typically enormous audience, it’s a… Read More
WATCH THE NEWEST COMMERCIALS ON TV FROM DRAFTKINGS, BOOT BARN, HUNTINGTON NATIONAL BANK AND MORE Ad Age, 1/24/2020 WATCH THE NEWEST COMMERCIALS ON TV FROM DRAFTKINGS, BOOT BARN, HUNTINGTON NATIONAL BANK AND MORE AdAge, 1/24/2020 WATCH THE NEWEST COMMERCIALS ON TV FROM BOB EVANS, FRITO-LAY, SNICKERS AND MORE Ad Age, 1/23/2020 Mazda Leads Most-Seen Auto… Read More
iSpot’s Pre-front has been POSTPONED due to the COVID-19 situation. Join us for iSpot.tv’s 4th Annual Pre-front event. Hear from executives at leading brands, TV networks and agencies on emerging trends ahead of this year’s TV Upfronts. Topics include transacting on business outcomes, unified measurement of linear + OTT and more. This is an invite-only… Read More
McConaughey Revs Up Star Power for Lincoln – Again Wards Auto, 1/17/2020 Report: NFL 2019 regular season nets US$4.48bn in TV ad spend Sports Pro Media, 1/16/2020 ‘JEOPARDY! GOAT’ UNLIKELY TO RETURN, DESPITE OUT-DELIVERING ‘MONDAY NIGHT FOOTBALL’ Ad Age, 1/16/2020 WATCH THE NEWEST COMMERCIALS ON TV FROM DR PEPPER, CHASE, RICOLA AND MORE Ad Age,… Read More
WATCH THE NEWEST COMMERCIALS ON TV FROM ROCKET MORTGAGE, BLUE APRON, DENNY’S AND MORE Ad Age, 1/10/2020 Verizon Tops 5G Network Perception Survey Light Reading, 1/9/2020 Our 5 Favorite Parts of This Bonkers 2020 Election Chess Set Rolling Stone, 1/9/2020 WATCH THE NEWEST COMMERCIALS ON TV FROM TROJAN, NINTENDO, MCDONALD’S AND MORE Ad Age, 1/9/2020… Read More
WATCH THE NEWEST COMMERCIALS ON TV FROM GNC, PEPSI, ANCESTRY AND MORE Ad Age, 1/3/2020 Watch the newest commercials on TV from GNC, Pepsi, Ancestry and moreAd Age, 1/3/20 An M&A expert predicts 2020 will be a big deal for tech deals, with Tubi TV being snapped up and Samba TV getting soldBusiness Insider, 12/30/19… Read More
2019 box office revenue expected to fall about 4-percent by end of yearFox Business, 12/27/19Syndication: Yahoo Best ways to manage everyday work and life? Here are tips and tricks from our 2019 Geeks of the WeekGeekWire, 12/27/19 ‘Spies in Disguise’ Tops Studios’ TV Ad SpendingVariety, 12/26/19 Theatrical Revenue Down On Lower National TV Ad Spending,… Read More
WATCH THE NEWEST COMMERCIALS ON TV FROM GRUBHUB, OWNERLY, OLIVE GARDEN AND MOREAd Age, 12/20/19 Impeachment Programming Sees Rises In Daytime Viewing, Ads DeclineMediaPost, 12/20/19 WATCH THE NEWEST COMMERCIALS ON TV FROM GRUBHUB, OWNERLY, OLIVE GARDEN AND MOREAdAge, 12/20/19 HERE’S WHAT HALLMARK CHANNEL ADVERTISERS ACTUALLY GET OUT OF THE ‘COUNTDOWN TO CHRISTMAS’Ad Age, 12/19/19 NFL… Read More
Peloton actress says she almost didn’t do the Aviation Gin parody ad for Ryan ReynoldsCNBC, 12/12/19 GMC Holiday Promotion Is Most-Seen Auto AdWardsAuto, 12/12/19 Ad Insider: Chevy SUV Redesign Offers More Tech – And More Space.Inside Radio, 12/12/19 WATCH THE NEWEST COMMERCIALS ON TV FROM CREST, APPLE, CALM AND MOREAd Age, 12/12/19 Changing Gears: How… Read More