EVENT
20250319
Reverse Engineering Reach for Impact With Wayfair
Wayfair’s story flips the script on traditional TV measurement: instead of proving TV works, they’re using data to make it more efficient. From early reliance on iSpot DaaS and spike analysis to today’s sophisticated TV Conversions & Unified Measurement framework, Wayfair knows the power of optimizing conversion tracking, response metrics, and media mix decisions. Hear… Read More