Volkswagen 2011 Super Bowl Commercial, Darth Vader
The Volkswagen Passat Super Bowl XLV commercial features a child dressed in a Darth Vader costume who’s determined to channel the force. While Darth Vader’s Star Wars theme “The Imperial March” plays, the young, costumed Vader walks the halls of his house trying to move objects with all of his might – the dog, the laundry machine, a baby doll. The kid runs outside when he hears his dad arrive home. The dad stretches out his arms to greet the child, but he runs past him, eyes set on the 2012 Volkswagen Passat. He reaches out his hands toward the car when suddenly, it revs its engine. The little Darth Vader can’t believe it. From inside, his mom and dad watch on with car keys in hand.