Doritos 2010 Super Bowl Commercial, Dog Collar
In Doritos’ commercial for Super Bowl XLIV, a man sits on a park bench eating a bag of Doritos when he’s approached by a yellow lab. The man notices that the dog is wearing an anti-bark collar and teases the dog by telling him he has to speak in order to get a chip. The lab retreats and formulates a plan. After removing his own collar, he sneaks up behind the man and slips it around the man’s neck. The dog then barks to activate the shock technology. The man falls to the ground, and the dog gets his Doritos.