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Dantes Inferno 2010 Super Bowl Commercial, Go to Hell

The 2010 commercial for the video game Dante’s Inferno aired during Super Bowl XLIV. The commercial, set to the tune of Bill Withers’ “Ain’t No Sunshine,” illustrates the fiery hellscape based on the first canticle of Dante Alighieri's “Divine Comedy” and the epic journey through the nine circles of Hell.