General Motors 2007 Super Bowl Commercial, Robot

This Super Bowl XLI spot features a small yellow robot that is part of a GM assembly line. The robot makes a tiny mistake and drops a screw that forces the line to shut down. The employees at the plant are sadly forced to banish the little robot from the premises and the robot mourns over his slip-up. While he looks for new work and purpose, GM cars keep driving by and he’s reminded of his imperfection. This becomes too much to handle so the little robot decides to jump of a bridge. Thankfully, he wakes up back at the GM assembly line and he realize it is a nightmare.

Back to top