Ritz Crackers

Ritz Crackers Super Bowl Commercials

We don't make the ads - We measure them

The iconic snack brand, RITZ, is confirmed to air a 30-second advertisement during the third quarter for its second consecutive trip to the Big Game. Owned by Mondel?z International, RITZ has tapped The Martin Agency and director Dan Opsal to lead the creative, which aims to build on the momentum of the "RITZ Salty Club" campaign introduced in 2025. While official celebrity cameos haven't been announced yet, the commercial is the centerpiece of a massive multichannel effort that includes the launch of limited-edition football-shaped crackers.


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