Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Bank of America Mobile Banking App TV Commercial, '#FriendsAgain: The Gift'

Every year, these three siblings buy a holiday gift together for their parents, and every year, it seems one brother sneaks his way out of paying his portion. Though he's pretty certain his gift of poetry is the most valuable currency, his siblings curtly remind him they can't take words to the bank. Bank of America says that 'tis the season the pay them back with the Bank of America Mobile Banking App and be friends again.

Advertiser Profiles
Tagline
“Life / Better Connected”
Songs - Add
Mood
Funny
Events & Venues
2017 Holidays Dec 12, 2017 - Jan 1, 2018
Actors - Add
None have been identified for this spot
Agency
Hill Holliday (Agency), Hill Holliday (Creative Agency), TPN (Digital Agency)
Screenshots

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