A man raps to an energetic beat about how unhappy he is with the current SUV market, saying "been there, drove that." A loaf of sliced bread even flashes across the screen, serving as a visual example of how boring he finds the vehicles to be. His tone suddenly changes when a bright red Alfa Romeo Stelvio appears on screen. He has nothing but good things to say about the luxury SUV, calling it "so glam," "straight fam" and praising the way it handles. The rapper concludes by saying that the Alfa Romeo Italian family tree now has an SUV.