Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Bank of America Mobile Banking App TV Commercial, '#FriendsAgain: Girls Weekend'

Every year, these two friends take a girls trip, and every year, it seems one woman unintentionally foots the bill. It's almost enough for her to despise those sparkly boots her indebted friend somehow found the money to buy. Bank of America encourages people to settle up and be friends again by sending money with the Bank of America Mobile Banking App.

Advertiser Profiles
Tagline
“Life / Better Connected”
Songs - Add
Mood
Funny
Actors - Add
Lisseth Chavez ... Woman in jean jacket
Animals
Agency
Hill Holliday (Agency), Hill Holliday (Creative Agency), TPN (Digital Agency)

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