Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About NBA 2K18 TV Commercial, 'Neighbors' Ft. Paul George, Isaiah Thomas, Kyrie Irving

A basketball enthusiast greets NBA players as he walks around town. He shares intricate handshakes with players DeMar DeRozan, Isiah Thomas and Damian Lillard before he reaches a basketball court where Kyrie Irving is waiting for him. His star-studded stroll appears to be commonplace because he tells Kyrie that it's just another day in the neighborhood. "NBA 2K18." which available for Nintendo Switch on Oct. 17, 2017, is rated E for Everybody.

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Leo Burnett (Agency), Leo Burnett (Creative Agency), Deutsch Inc. (Digital Agency), Initiative (Media Agency)

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