People taste test two varieties of Burger King's Double Quarter Pound King. One has been fried on a flat top, while the other was flame-grilled. When all of the participants prefer the latter sandwich, the Burger King himself plays the bagpipes as a restaurant employee sets fire to the flat top.

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Tagline
“Your Way”
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None have been identified for this spot
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Active
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Jason Glass ... Burger King employee
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Agency
Horizon Media, Inc. (Agency), Pitch (Creative Agency), Code and Theory (Digital Agency), Horizon Media, Inc. (Media Agency)

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