Dyson engineer James Dyson says the company's powerful digital motor helped a new era begin, where the cord-free vacuum has been reinvented. James says the Cyclone V10 is definitely not a little vacuum and instead, the big machine can be used to deep clean through the home. One woman cleans a table, car seat, couch, ceiling and floor with the machine. James claims the device is so powerful, the company has stopped developing corded vacuums, a testament to its commitment to the new technology.

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“Big Machine Suction. For the Big Cleans.”
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