Olay coats a sunflower in its Ultra Moisture Body Wash to prove the cleanser's lock-in moisture technology keeps skin, like the flower, moisturized and smooth as a petal.

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Tagline
“A Cleanser Is Just a Cleanser, Unless It's Olay.”
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Active
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Saatchi & Saatchi (Agency), Saatchi & Saatchi (Creative Agency), MediaVest (Media Agency)

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