Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Procter & Gamble TV Commercial, 'Talk About Bias'

Procter & Gamble and the My Black is Beautiful community celebrate the beauty and confidence of several black moms who have "The Talk" with their kids. The women open a dialogue about the biases their kids will experience, the ugly words they will hear and the times they will be pulled over and offer strong reminders to protect their kids before they leave home.

Advertiser Profiles
Tagline
“Talk About Bias”
Songs - Add
Mood
Emotional
Actors - Add
Tasia Sherel ... Mom in car with daughter, Ace Hunter ... Young boy on porch swing, Deshae Frost ... Boy eating dinner with his mom, Lidya Jewett ... Little girl looking in mirror, Lorrie Odom ... Mother looking into mirror with daughter, Mychala Lee ... Teen girl driver
Agency
BBDO New York (Creative Agency)

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