Truth and Adult Swim present the second episode of Rainbow Lane, in which the puppet Wally and his friend Aaliyah are nature watching while she teaches him new words. The next term is "targeting," demonstrated by a cat in a tree stalking a cardinal. Aaliyah offers another example: there are more cigarette ads in black neighborhoods than in others due to demographic targeting. When the bird flies over to the pair, the feline puppet attacks and sends up a flurry of crimson feathers, giving Wally a brutal lesson on the effects of targeting.

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72andSunny (Creative Agency), MediaCom (Media Agency)
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