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Media Measurement
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About Apple iPhone 7 TV Commercial, 'The Archives' Song by Lykke Li

Deep in the archives, an old man searches through an enormous filing cabinet and monumental stacks of film reels to gather the photos and movies he needs to work his magic. With great care and precision cuts, he splices together the memories of one loving family where the people laugh together and the children grow. After an emotional mom watches the custom film on her iPhone, she selects another, and the archivist begins again.

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Tagline
“Practically Magic”
Mood
Emotional
Available At
Actors - Add
None have been identified for this spot

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