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Media Measurement
Data is based on life of ad, unless indicated otherwise

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Attention & Performance Analytics
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About Ralph Lauren Polo Red Extreme TV Commercial, 'Motocross' Song by Franz Ferdinand

Two motocross drivers gear up, rev their engines and take off on their bikes into the sandy hills the at the waving of a red bandana. As a woman follows behind and switches gears in a stick shift, the opening riffs of Franz Ferdinand's "Take Me Out" transition into the song's punchy bridge, representing the shift between Ralph Lauren's Polo Red fragrance and the alternative version, Red Extreme. To reflect the infusion of intensity, the bikers perform high jumps and midair flips off the ramp-like mounds.

Advertiser Profiles
Mood
Active
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None have been identified for this spot
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Roberts+Langer DDB (Agency)

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