Two motocross drivers gear up, rev their engines and take off on their bikes into the sandy hills the at the waving of a red bandana. As a woman follows behind and switches gears in a stick shift, the opening riffs of Franz Ferdinand's "Take Me Out" transition into the song's punchy bridge, representing the shift between Ralph Lauren's Polo Red fragrance and the alternative version, Red Extreme. To reflect the infusion of intensity, the bikers perform high jumps and midair flips off the ramp-like mounds.

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Active
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Roberts+Langer DDB (Agency), Zenith Media (Media Agency)

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