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Ralph Lauren Polo Red Extreme TV Commercial, 'Motocross' Song by Franz Ferdinand

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Two motocross drivers gear up, rev their engines and take off on their bikes into the sandy hills the at the waving of a red bandana. As a woman follows behind and switches gears in a stick shift, the opening riffs of Franz Ferdinand's "Take Me Out" transition into the song's punchy bridge, representing the shift between Ralph Lauren's Polo Red fragrance and the alternative version, Red Extreme. To reflect the infusion of intensity, the bikers perform high jumps and midair flips off the ramp-like mounds.

Advertiser
Ralph Lauren Fragrances
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
Ralph Lauren Fragrances Polo Red, Ralph Lauren Fragrances Polo Red Extreme
Songs - Add
Take Me Out - Franz Ferdinand
Mood
Active
Actors - Add
None have been identified for this spot.
Agency
Roberts+Langer DDB ... Agency, Zenith Media ... Media Agency
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