Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Northwestern Mutual TV Commercial, 'Knowing'

With a variety of savings accounts, retirement accounts, insurance and investments, a person's financial situation might be hard to understand. Northwestern Mutual says it may be able to help its customers get a better understanding of the whole picture and how the pieces fit together to give them an increased confidence in their financial security.

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