Two versions of the same man wake up on opposite sides of the bed. One is well-rested and put-together while the other is frazzled and can hardly get dressed. Whichever side of the bed you wake up on, McDonald's declares it has something for every morning. Customers can get a Sausage McMuffin With Egg for $3 at participating restaurants.

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Active
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We Are Unlimited (Creative Agency), DDB Chicago (Digital Agency), OMD West (Media Agency)

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