Some people, like Cleveland Cavaliers player LeBron James, are fearless. There's no pressure too great or stage too big for the basketball star -- until his car arrives sans driver. With one look at its empty interior, James gives an automatic "Nope." But when told that the vehicle's sensors can see 80 times better than he can, he gets in to go for a ride and is sold. Intel understands that drivers are naturally fearful of driverless cars, but hopes to fuel more research on autonomous vehicles so, like LeBron, we can all become fearless.

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“Experience What's Inside”
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None have been identified for this spot
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Funny
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LeBron James ... Athlete
Agency
TBWA\Chiat\Day (Agency), Carat (Media Agency)

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