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Lacoste USA TV Commercial, 'The New Crocodile' Featuring Novak Djokovic

The "New Crocodile," Novak Djokovic, shares the history of Lacoste. In 1933, French tennis player René Lacoste revolutionized tennis wear when he invented the Lacoste polo shirt. The company is still producing the shirt to this day, and Djokovic is proud to be its new spokesperson.

Lacoste USA
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“Life Is a Beautiful Sport”
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Novak Djokovic ... Athlete
Pedone ... Agency
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