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Data is based on life of ad, unless indicated otherwise
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About MasterCard MasterPass TV Commercial, 'Late Dad' Featuring Jane Lynch
Dan doesn't like to leave his fellow playground parents waiting, but between a rowdy kid and the morning coffee line, he keeps getting tied up. However, actress Jane Lynch, dressed as a crossing guard, directs him to MasterPass from MasterCard, which allows him to buy his coffee ahead of time, making him the first one on the park bench. He even bought drinks for the moms! Lynch, now a cowboy, cheers him on from the back of a spring rider.
Advertiser
Products
Tagline
“Don't Just Buy It, Masterpass It”
Songs
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Mood
Funny
Actors
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Jane Lynch ... Actor/Actress, Catherine Worth ... Woman in purple shirt, Kevin Grasmann ... Voice Over), Noah Salsbury Lipson ... Son in backseat
Agency
TracyLocke (Agency)
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