Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 23andMe TV Commercial, 'Despicable Me 3: Gru's Genetic Journey'

Supervillain Gru, from the "Despicable Me" film series, logs into his 23andMe.com account to view the results of his DNA Kit. Unfazed by a list of traits indicating his high probability of having extremely tiny ears, shifty eyes and an elongated villain nose, he discovers the DNA Relatives tool, which reflects a 52.2 percent shared DNA match to Dru, his long lost twin brother. Just like Gru, 23andMe thinks you'll be amazed by what you can learn about yourself through its DNA Kit and encourages you to see "Despicable Me 3," in theaters on June 30, 2017.

Advertiser
Advertiser Profiles
Songs - Add
Mood
Funny
Actors - Add
Steve Carell ... Voice Over Gru)
Characters
Agency
Haymaker (Creative Agency)

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