Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About XFINITY X1 TV Commercial, 'Despicable Me 3: Secret Weapon'

The Minions are driving Gru crazy with their cow-in-a-can toys. He breaks out his secret weapon to keep them entertained. Using the X1 Voice Remote, Gru asks for music on XFINITY X1. Pharrell Williams's "Freedom" distracts the Minions long enough for Agnes to commandeer the remote and ask for unicorns. "Despicable Me 3" hits theaters June 30, 2017.

Advertiser Profiles
Tagline
“The Future of Awesome”
Mood
Funny
Characters
Agency
Goodby Silverstein & Partners (Agency)
Screenshots

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