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Wendy's introduces its Smoky Mushroom Bacon Cheeseburger, made with savory ingredients like fresh-never-frozen beef, smoky sauteed mushrooms, Asiago cheese, Applewood smoked bacon and crispy onions -- maybe even a little love. The restaurant admits its really hard to make you crave the sandwich and asks if its working.

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Kaplan Thaler Group (Agency), VML (Creative Agency), VML (Digital Agency), Spark Foundry (Media Agency)

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