The Best at Being the Best title-holder declares that Progresso Soups are so full of magnificent and delicious ingredients, the label is printed on a blue ribbon. Since it's such a rare honor, no other blue ribbon labels even exist -- except for the one he's wearing.

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Tagline
“You Simply Must Taste It.”
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None have been identified for this spot
Mood
Funny
Actors - Add
John Lithgow ... Voice Over)
Agency
Joan Creative (Agency)

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